IMPERATIVE

Charm Bar

Person using pliers to attach jewelry charms to a gold necklace displayed on a white bust form.
Set of gold alphabet pendants with cursive script and small heart details, displayed in order from A to Z.
Jewelry organizing box with multiple compartments containing various gold and silver jewelry pieces and charms.

Clothing

A young woman with light brown hair in a dark brown sleeveless ruched midi dress and black open-toe heeled sandals standing against a plain white background.
Close-up of brown fabric with gathered and ruched details.

Who We Are

People shopping at an outdoor market with clothing stalls, tents, and a white house with a green metal roof in the background.
Three women shopping at an outdoor clothing stall with racks of clothes and jewelry.
A person shopping at an outdoor clothing market, browsing through jackets on a clothing rack under a white canopy, with other shoppers in the background.
PSA: Your bag called… she’s tired of being plain 😌✨ New bag charms just dropped and they’re the cutest stocking stuffers. Thank me later 🎀🫶 #shopsmall #shoplocalnc #stockingstuffers #stockingstuffer #holidayshopping #aberdeen
From an empty room to a space full of love, purpose, and the most supportive village I could ever ask for 🤍 This shop has carried me through seasons when I didn’t have much to give… and somehow gave me something to believe in. Thankful this Thanksgiving for every person who has walked through these doors, shopped, shared, encouraged, and helped build Imperative into what it is today. Forever grateful for this little dream of mine and the community behind it. ✨ #smallbusiness #thankful #ShopLocalNC #gratefulforyou #AberdeenNC #WomenInBusiness #SmallBusinessSaturday #mywhy
Of course I have plans this Saturday… it’s SMALL BUSINESS SATURDAY 😌🛍️ ✨ 15% off the entire shop (Fri & Sat!) ✨ Charm bar jewelry & accessories excluded ✨ First 40 shoppers on SATURDAY get a FREE tote & pen ✨ $10–$30 final sale racks outside, come ready 👀 See you at Imperative… I’ll be the girl cheering you on while you shop 😭🤍 #SmallBusinessSaturday #ImperativeShop #ShopLocalNC #AberdeenNC #NCBoutique #ShopSmall #HolidayShopping #SupportLocal
POV: North Carolina’s weather woke up and chose chaos 🥶 it went 75° to giving Arctic tundra. Everyone’s out here buying jackets and walking out the shop wearing them 😭🧣 Cozy socks, scarves, and jackets are officially in season (for now… who knows what tomorrow brings 😅). #northcarolina #fallfashion #winter #ShopLocalNC #CozySeason #OOTD #aberdeen
When you walk into Imperative and the vibes are so good you forget you’re not at happy hour 🍸😂 Ma’am… this is Imperative Shop, where hits and cute fits always hit just right 💿✨ #90sVibesOnly #BoutiqueVibes #ShopSmall #NCBoutique #RetailTherapy #90sHits #OOTDInspo #shoplocalnc #goodvibesonly
🍂 The perfect fall set 🍂 Cozy, flattering, and effortlessly chic. Wear it together or mix and match! Each piece is sold separately, but both are must-haves this season. Brown is definitely the color of fall 🤎 #FallFashion #OOTD #FallStyle #boutique #neutraloutfit #effortlessstyle #shopsmall #falloutfitinspo
New arrivals are here 🤎 From cozy neutrals to effortless everyday looks these pieces are giving comfort meets confidence. Which one’s your fave? #NewArrivals #OOTD #FallFashion #WinterStyle #TryOnHaul #BoutiqueFinds #shopsmallnc #ShopLocal #effortlessstyling
✨Meet your new go-to holiday dress ✨ Our brown midi is comfy, flattering, and oh-so-versatile. Dress it up for dinner or throw on a chunky cardigan or sweater and style it as a skirt 🤎 The perfect piece to take you from fall to festive! #ImperativeShop #HolidayStyle #FallFashion #OOTD #ShopSmall #AberdeenNC #HolidayOutfit #BrownDress #StyleInspo #VersatileFashion #BoutiqueStyle #WinterWardrobe
From 1916 ➡️ 2025. Same corner, whole new era. 🖤 This photo was gifted to me by the Mayor of Aberdeen, and I still can’t get over it. This building has lived a hundred years of stories, and now I get to add mine. 🥹✨ Feeling blessed, honored, and a little dangerous with how obsessed I am with this shop lol. Here’s to new history, good fashion, and small town magic. 🏙️✨ #AberdeenNC #HistoricDowntown #smallbusinessowner #historicpreservation #BoutiqueLife #ShopSmall #ImperativeShop #WomenInBusiness #ncboutique #DowntownAberdeen
When the Maui Wowie trend hits but you still gotta rep Main Street 🤎🌴 Downtown Aberdeen is that girl now — growing, glowing, & the place to be ✨ Sherpa Brown Vest = best seller for a reason 😌 #mauiwowie #AberdeenNC #DowntownAberdeen #ShopLocalNC #ncboutique #SherpaVest #fallfashionfinds
PSA: Your bag called… she’s tired of being plain 😌✨ New bag charms just dropped and they’re the cutest stocking stuffers. Thank me later 🎀🫶 #shopsmall #shoplocalnc #stockingstuffers #stockingstuffer #holidayshopping #aberdeen
From an empty room to a space full of love, purpose, and the most supportive village I could ever ask for 🤍 This shop has carried me through seasons when I didn’t have much to give… and somehow gave me something to believe in. Thankful
Of course I have plans this Saturday… it’s SMALL BUSINESS SATURDAY 😌🛍️ ✨ 15% off the entire shop (Fri & Sat!) ✨ Charm bar jewelry & accessories excluded ✨ First 40 shoppers on SATURDAY get a FREE tote & pen ✨ $10–$30
POV: North Carolina’s weather woke up and chose chaos 🥶 it went 75° to giving Arctic tundra. Everyone’s out here buying jackets and walking out the shop wearing them 😭🧣 Cozy socks, scarves, and jackets are officially in season (for
When you walk into Imperative and the vibes are so good you forget you’re not at happy hour 🍸😂 Ma’am… this is Imperative Shop, where hits and cute fits always hit just right 💿✨ #90sVibesOnly #BoutiqueVibes #ShopSmall #NCBoutiqu
🍂 The perfect fall set 🍂 Cozy, flattering, and effortlessly chic. Wear it together or mix and match! Each piece is sold separately, but both are must-haves this season. Brown is definitely the color of fall 🤎 #FallFashion #OOTD #FallStyle #boutiqu
New arrivals are here 🤎 From cozy neutrals to effortless everyday looks these pieces are giving comfort meets confidence. Which one’s your fave? #NewArrivals #OOTD #FallFashion #WinterStyle #TryOnHaul #BoutiqueFinds #shopsmallnc #ShopLocal #ef
✨Meet your new go-to holiday dress ✨ Our brown midi is comfy, flattering, and oh-so-versatile. Dress it up for dinner or throw on a chunky cardigan or sweater and style it as a skirt 🤎 The perfect piece to take you from fall to festive! #ImperativeS
From 1916 ➡️ 2025. Same corner, whole new era. 🖤 This photo was gifted to me by the Mayor of Aberdeen, and I still can’t get over it. This building has lived a hundred years of stories, and now I get to add mine. 🥹✨ Feeling blessed, honored,
When the Maui Wowie trend hits but you still gotta rep Main Street 🤎🌴 Downtown Aberdeen is that girl now — growing, glowing, & the place to be ✨ Sherpa Brown Vest = best seller for a reason 😌 #mauiwowie #AberdeenNC #DowntownAberdeen #Sho

Where To Find Us

103 W Main Street
Aberdeen, NC 28315

Hours

Sunday 10am-2pm , Monday 11am-4pm
Tuesday - Saturday 10am–6pm

Phone
910-757-0033

 

Make a statement without saying a word, with Imperative Shop